With more than 2,000 brands, from global icons to local favorites, and present in 190 countries, Nestlé is one of the world's largest food-and-beverage companies. It operates in four different strategic business units: beverages, milk and milk products, prepared dishes and cooking aides, and chocolates. To design a proper marketing mix for all four product groups, Nestlé employs country- and market-specific marketing teams to design an IMC strategy, regardless of the product group.

Should all companies have a digital acceleration team? What benefits did Nestlé get from having one?