You have been asked to consult with a small business owner who wants to expand her company
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You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and the challenges involved. Prior to meeting with the owner next week, create a presentation listing the factors she will need to consider prior to her company going global.
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Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries Of course global marketing is more than selling your prod...View the full answer
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