- Conducting a case analysis that deals directly with consumer behavior in a contemporary context.

- Choose a company/brand or organization that is of interest to you. All companies and organizations are involved in some way with marketing.

- Find one recent (within one year) popular press article that discusses a current or potential problem (threat) or opportunity facing the company. This would be the 'OT' part of a conventional 'SWOT' analysis.

- Provide some brief background on the company then discuss your issue incorporating what we have been talking or reading about in Consumer Behavior. Explain how the organization managed the issue and be sure to clarify the particular problem or opportunity in light of its implications for consumer behavior. What is the threat or opportunity? How did the organization combat the threat or take advantage of the opportunity? What is your opinion regarding the company's actions? What would you do differently? How would you improve upon the decision the company made? Or, what would you advise if they are about to make a decision? Overall, be sure to relate the case study analysis to consumer well-being, consumer perceptions, consumption and the body, consumer personality/lifestyle, consumer decision-making, group/social media influences on behavior, consumer income/social class, consumer subcultures, or any other theme we have addressed in class.

- List all references (e.g., websites, academic journals, magazines, newspapers, books, personal interviews, etc.).

Please be as detailed as possible.

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