You need a new pair of jeans, and you have many retail options. Using the information in
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You need a new pair of jeans, and you have many retail options. Using the information in your text, choose three different major store retailer types and select a specific store for each type chosen. Visit each store (in person or online) and describe each store’s segmentation and positioning strategy and retail marketing mix—product, price, place, and promotion. How do the product assortments differ? What is each store’s pricing approach? What promotional tools are used? Discuss store locations.
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The first store is Abercrombie Fitch This store focuses on younger customers The retail environment ...View the full answer
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