Using the six qualities that a good brand name should possess, create a brand name for a

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Using the six qualities that a good brand name should possess, create a brand name for a personal care product that has the following positioning statement: “Intended for X-Games sports participants and enthusiasts, is a deodorant that combines effective odor protection with an enduring and seductive fragrance that will enhance your romantic fortunes.”

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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