Your manager sets a goal for your office: 100 percent satisfaction from 100 percent of customers. How
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Your manager sets a goal for your office: 100 percent satisfaction from 100 percent of customers. How would you communicate with your manager about the limitations of this goal? Describe why firms might use different relationship management strategies for customers with different potential profitability and loyalty.
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Customer satisfaction depends on the products perceived performance relative to a buyers expectation...View the full answer
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