A leading, upmarket credit card brand is considering the use of incentives within a direct marketing strategy

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A leading, up‑market credit card brand is considering the use of incentives within a direct marketing strategy in order to acquire more new customers. Debate the pros and cons of this move.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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A leading, upmarket credit card brand is considering the use of incentives within a direct marketing strategy

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Principles Of Direct Database And Digital Marketing

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