Tour operators selling package holidays often do very little in persuading previous customers to return for another
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Tour operators selling package holidays often do very little in persuading previous customers to return for another trip. As a consultant, offer advice on customer retention and revenue maximisation strategies for a tour operator. What role would direct marketing play in such strategies?
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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