A relationship marketer would never choose which customers to communicate with based on statistical methods. Examine this
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‘A relationship marketer would never choose which customers to communicate with based on statistical methods.’ Examine this statement, debating the extent to which marketing communications, driven by forecast responsiveness and value, may damage customer relationships.
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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