According to Boddington (1994), a database is a record of our relationships with customers. Discuss this statement,
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According to Boddington (1994), ‘a database is a record of our relationships with customers’.
Discuss this statement, and discuss how this philosophy guides the type of data that a company may hold on its marketing database.
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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