As the marketing manager for an airline, how would you sum up the strengths and weaknesses of
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As the marketing manager for an airline, how would you sum up the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet?
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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