Most mail-order operations make very little use of market research as a tool to help them, preferring
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Most mail-order operations make very little use of market research as a tool to help them, preferring to rely on testing instead. If you were addressing them as a market researcher, what benefits of market research could you point out to them?
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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