Critically assess the concept of internal marketing in the context of the services sector. Do you think

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Critically assess the concept of ‘internal marketing’ in the context of the services sector. Do you think

that marketers have made a useful contribution to the issue of how to engage employees in order to

deliver the standards of services that their customers expect?

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Related Book For answer-question

Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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Critically assess the concept of internal marketing in the context of the services sector. Do you think

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Internal marketing is a concept that denotes the practice of marketing a companys objectives products and services to its own employees The central id...View the full answer

Principles Of Services Marketing

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