The 4 Ps are all a marketing manager needs to create a marketing strategy for a service
Question:
“The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business.”
Prepare a response that argues against this, and support it with examples.
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Step by Step Answer:
While the 4 Ps Product Price Place and Promotion are fundamental components of marketing strategy relying solely on them may not be sufficient for cre...View the full answer
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Related Book For 
Essentials Of Services Marketing
ISBN: 9781292089959
3rd Edition
Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew
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