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Essentials Of Services Marketing(3rd Edition)

Authors:

Jochen Wirtz, Christopher Lovelock, Patricia Chew

Free essentials of services marketing 3rd edition jochen wirtz, christopher lovelock, patricia chew 1292089954,
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Book details

ISBN: 1292089954, 9781292089959

Book publisher: Pearson

Essentials Of Services Marketing Chapter(s) :

Chapter: 1

    Application Exercises:

  • AE-2   
Chapter: 2

    Application Exercises:

  • AE-5   
  • AE-6   

    Review Questions:

  • RQ-13   
Chapter: 3

    Application Exercises:

  • AE-4   
  • AE-5   
Chapter: 4

    Application Exercises:

  • AE-3   
  • AE-6   
Chapter: 5

    Application Exercises:

  • AE-2   
  • AE-4   
Chapter: 6
Chapter: 7
Chapter: 8

    Review Questions:

  • RQ-10   
Chapter: 9
Chapter: 10
Chapter: 11

    Application Exercises:

  • AE-4   
  • AE-6   
Chapter: 12
Chapter: 13

    Application Exercises:

  • AE-5   
Chapter: 14
Chapter: 15

    Application Exercises:

  • AE-1   
  • AE-2