2. How does the win-win situation exist? Explain.

World Auto is renowned for designing and manufacturing world-class sports cars, which feature lightweight and high performance drive and handling characteristics. The company has a strong heritage of delivering innovation, not only through its exciting products, but also through highly valued engineering and consul- tancy expertise for the global automotive industry. The company believes that to continuously succeed in achieving world-class performance, it must provide its employees with opportunities to realize their potential and capabilities. For manufacturing and its sup- portive functions, World Auto has set in place a dedicated training programme 'Business Improvement Techniques (B-IT)' for 300 of its employees. This programme represents a benchmark for the manufacturing industry and helps businesses to achieve and maintain world-class performance standards. The training programme at World Auto has already yielded impressive results. The company's Business 'stretch' performance targets continue to be met. The training initiative has fitted in well with the com- pany's culture - passionately promoted by World Auto CEO: Ravi Dhar. This endorses a 'reward for effort' value which employees receive through worthy recognition of achieving this important nationally recog- nized qualification.