Question: Optimisation needs an objective. Optimisation for whom? What is the basic purpose behind optimisation? Should optimisation be limited to minimising costs and/or maximising profits to

‘Optimisation’ needs an objective. Optimisation for whom? What is the basic purpose behind optimisation? Should optimisation be limited to minimising costs and/or maximising profits to the company? Shouldn’t the customer enter into the calculations regarding optimisation?

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