For your answer to Problem 3.11, construct an argument as to why this selection process is useful for deciding which project is best. Now, construct a counterargument to criticize this choice. In other words, are you comfortable presenting this project choice to top management?

Why or why not?

Problem 3.11

Checklist. Suppose that you work in the pharmaceutical industry and have been asked to undertake a checklist exercise to assess which new drug development project to accept. The organization has decided on the following criteria, and you have evaluated them as follows:

Construct a table identifying the projects, their evaluative criteria, and ratings. Based on your analysis, which project would you accept? Why?

Drug A: Expertise of current research staff low Technical facilities low Financial return high Level of medical innovation high