Scoring Model. Suppose the information in Problem 3.13 was supplemented by importance weights for each of the four assessment criteria, where 1 = low importance and 4 = high importance:

Assume, too, that evaluations of high receive a score of 3, medium 2, and low 1. Recreate your project scoring model and reassess the four project choices (A, B, C, and D). Now which project alternative is the best? Why?

Problem 3.13

Consider the following information in choosing among the four project alternatives below (labeled A, B, C, and D). Each has been assessed according to four criteria:

• Payoff potential

• Lack of risk

• Safety

• Competitive advantage

Construct a project checklist model for screening these four alternatives. Based on your model, which project is the best choice for selection? Why? Which is the worst?
Why?

Assessment Criteria 1. Payoff potential 2. Lack of risk 3. Safety 4. Competitive advantage Importance Weights 4 +3 3 1 3