Three new-product ideas have been suggested. These ideas have been rated as shown in Table 14. TABLE
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Three new-product ideas have been suggested. These ideas have been rated as shown in Table 14.
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TABLE 14 Criteria Development cost Sales prospects Producibility Competitive advantage Technical risk Patent protection Compatibility with strategy P = poor, F A P VG P E P F VG fair, G = good, VG = Product B FEFVFFF VG C VG G G F = very good, E VG VG F excellent. Weight (%) 10 15 10 15 20 10 20 100
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Lets handle each part of the question step by step a Weighted Score Calculation and Ranking First well assign numerical values to the ratings as specified in the question P 1 F 2 G 3 VG 4 and E 5 Then ...View the full answer
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Related Book For
Project Management Processes Methodologies And Economics
ISBN: 9780130413314
2nd Edition
Authors: Avraham Shtub, Jonathan F. Bard, Shlomo Globerson
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