Motorola, one of the original Malcolm Baldrige Award winners, has found that even after achieving best-in-class, there is much to be gained through continued benchmarking. Every new program, every new product, and every new improvement effort at Motorola is preceded by a search for the best-in-class. In this way, Motorola ensures that every new process introduced will be world class.

QUESTION

What do you think motivates Motorola to invest in benchmarking?