1. Sometimes what seems like a cool marketing idea is actually a cost-savings idea that is reframed to appeal to customers, like the Astro pouches. Can you think of other examples?

2. What kind of strategy might you have for stocking inventory in a retail store that serves the alcoholic beverage market?

3. How would you handle demand forecasting and product ordering when the lead time to obtain a product is lengthy?

4. We often don't think of transportation as being a major cost of production. Is it appropriate to include the cost of logistics in the retail price of an item? How would you do that? Give an example.

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