1. What are the sources of AirAsia’s cost advantage?

2. Should AirAsia expand its long haul business? Does this undermine their strategy? And to what extent should AirAsia and AirAsiaX be integrated operationally?

3. The co-founder Conor McCarthy described Air Asia’s business model as: “a Ryanair operational strategy, a Southwest people strategy, and an EasyJet branding strategy.” What did McCarthy mean by this statement?

Answer rating: 100% (QA)

1 Sources of AirAsias cost advantages are a Stadardization of the aircraft This helps them to get a ... View the full answer