1. What promotional efforts would a marketer be likely to use if the communication objective was to increase awareness of the brand?

2. Explain how new social media formats have democratized marketing messages.

3. Hotmail put the message "Get Your Free Email at Hotmail.com" at the bottom of every email sent by Hotmail users. What type of marketing technique did Hotmail use?

4. Why has traditional mass market diminished as a way to talk to younger consumers?

5. Marketers can choose from two basic strategies: push or pull. Compare these two strategies.

6. How can sales managers benefit from customer relationship management (CRM)?

7. Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

8. A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?

9. Explain the limitations for marketers offering e-commerce shopping.

10. Describe how non-store retailing has recently grown.

11. Porsche purchases thousands of different parts such as stereos to manufacture their cars. Explain derived demand in this situation.

12. Compare the three business-to-business buyclasses.(2)

Answer rating: 100% (QA)

1 Brand awareness is the extent to which a brand is recognized by potential customers It is the primary goal of advertising To increase brand awareness a marketer can follow several promotional activi... View the full answer