1. Why has traditional mass market diminished as a way to talk to younger consumers?

2. Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

3. Porsche purchases thousands of different parts such as stereos to manufacture their cars. Explain derived demand in this situation.

4. Compare the three business-to-business buy classes.

Answer rating: 100% (QA)

Q1 Mass marketing is a marketing strategy where the firm overlooks the market segment difference and appeals to the whole market with no special offer or any one strategy and its is an attempt to sell ... View the full answer