A study of Kickstarter projects showed that 54.2% were successful, that is, achieved its goal and raised
Question:
A study of Kickstarter projects showed that 54.2% were successful, that is, achieved its goal and raised at least the targeted goal amount. In an effort to identify network dynamics that influence success, projects were subdivided into projects of owners who had backed other projects before, during or after creating their project (owners with backing history) and projects of owners without backing history. The results are as follows:
PROJECT OWNER’S BACKING HISTORY
Project outcome | Backing History | No Backing History | Total |
Successful | 17,667 | 19,202 | 36,869 |
Not Successful | 10,921 | 20,267 | 31,188 |
Total | 28,588 | 39,469 | 68,057 |
a. Construct contingency tables based on total percentages, row percentages, and column percentages.
b. Which type of percentage—row, column, or total—do you think is most informative for these data? Explain.
c. What conclusions concerning the pattern of successful Kick-starter projects can you reach?
Business Statistics A First Course
ISBN: 978-0321979018
7th edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan