Question: After reading the case study American Express 2..0. Answer the five questions under section Calling the Question (Hitt, Ireland, & Hoskisson, 2017) 1) Validity of

After reading the case study American Express 2..0.

Answer the five questions under section “Calling the Question" (Hitt, Ireland, & Hoskisson, 2017)

1) Validity of the market?

2) Build or partner?

3) Acquire?

4) Competitive response?

5) The advocates?

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