After test-marketing a new product, a restaurant chain concluded that introduction of the product nationwide would increase
Question:
After test-marketing a new product, a restaurant chain concluded that introduction of the product nationwide would increase its sales by more then 11%. This conclusion was based on recording sales information for a random sample of its restaurants selected for the marketing trial. With μ denoting the mean percentage increase in sales for all its restaurants, consider using the sample data to data to decide between H 0 : μ = 11 and H a : μ > 11.
(a) Is the restaurant chain's conclusion consistent with a decision to reject Ho or to fail to reject Ho?
- Reject H 0
- Fail to reject H 0
(b) If the restaurant is Incorrect in Its conclusion, Is the company making a Type I or a Type II error?
- Type I error
- Type II error
Engineering Economy
ISBN: 978-0132554909
15th edition
Authors: William G. Sullivan, Elin M. Wicks, C. Patrick Koelling