Question
Analyze ITC ltd, a diversified company that has heavily invested in tobacco and cigarettes in India. Complete the introduction section. Describe ITC ltd. what are
Analyze ITC ltd, a diversified company that has heavily invested in tobacco and cigarettes in India. Complete the introduction section. Describe ITC ltd. what are its strengths and weaknesses? What do you see as its primary corporate social responsibility (CSR) issue?
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Company background ITC was formed in 1910 with the main aim of producing tobacco products the company went public in 1954 initially the company focused on tobacco products but diversified in the cours...
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
