Question: Answer each question in a thorough manner that recognizes the complexity of the given situation. In the strategic planning process, Wells Fargo identified three consistent

Answer each question in a thorough manner that recognizes the complexity of the given situation. In the strategic planning process, Wells Fargo identified three consistent themes:

• Add and retain high-value/high potential-value customers

• Increase revenue per customer

• Reduce costs per customer

1. Determine a list of objectives that addresses the third theme of strategic planning—“Reduce cost per customer”.

2. Identify a method for measuring each objective that you’ve determined in the first question of this exercise.

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