Answer each question in a thorough manner that recognizes the complexity of the given situation. In the
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Question:
Answer each question in a thorough manner that recognizes the complexity of the given situation. In the strategic planning process, Wells Fargo identified three consistent themes:
• Add and retain high-value/high potential-value customers
• Increase revenue per customer
• Reduce costs per customer
1. Determine a list of objectives that addresses the third theme of strategic planning—“Reduce cost per customer”.
2. Identify a method for measuring each objective that you’ve determined in the first question of this exercise.
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ISBN: 978-0321839923
1st edition
Authors: Dean R. Appling, Spencer J. Anthony-Cahill, Christopher K. Mathews
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