Apple products have usually been priced above their competition and sold for their value, intrigue, and market
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Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up on many of these fronts and even passing Apple perhaps. Do you think Apple can charge a price premium for their products much longer?
Related Book For
Strategic Management Concepts and Cases
ISBN: 978-1118976586
1st edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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