Assuming Digby?s current market share for its Dart product remains the same, how many units of Dart should Digby expect to sell in the primary segment for the upcoming year?

a. 401 units

b. 294 units

c. 441 units

d. 305 units

Transcribed Image Text:

Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Next Year's Segment Growth Rate Age 1. 2. Price 3. Ideal Position 4. Reliability Market Name Share Abby 18% Dim 17% Clack 10% Dart Apple Deft 10% 9% 9% Agape 8% 8% Dune Cent 5% Bill 4% Bead 2% Elite Customer Buying Criteria Expectations Ideal Age = 0.0 $30.00 - 42.00 Pfmn 12.0 Size 10.1 MTBF 20000-26000 Elite Statistics Perceptual Map for Elite Segment Units Sold to Seg 611 604 361 346 306 300 291 282 182 141 54 Revision Date 11/14/2015 12/5/2015 11/5/2015 3,478 3,478 18.4% 16.0% Perceptual map (at end of this year) 12/13/2015 12/10/2014 12/22/2015 11/9/2015 11/12/2015 12/22/2015 11/19/2015 12/3/2015 Importance 34% 24% 22% 20% Performan Accessibility Elite Stock Pfmn Size Out Coord Coord 12.7 9.6 12.5 9.6 12.0 10.1 12.1 10.2 7.9 12.2 10.5 7.6 10.6 7.6 8.9 9.4 10.0 8.3 9.6 11.3 8.9 10.8 Andrews Baldwin Chester Digby 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% Actual vs Potential Market Share 2015 Elite 20% 40% 60% Andrews - Top Products in Elite Segment اسا Actual Baldwin Cust. List Age Promo Aware- Price MTBF Dec.31 Budget ness $42.00 26000 1.09 $1,200 77% $39.00 25000 1.05 $1,100 69% $35.00 20000 1.12 $950 52% $38.00 25000 1.91 $1,100 72% $32.00 22000 2.24 $1,200 80% $37.00 23000 1.04 $1,100 70% $40.00 24000 1.12 $1,200 78% $30.00 23000 2.19 $1,100 71% $31.00 18000 1.08 $950 53% $28.00 20000 1.25 $1,050 63% $27.00 18000 1.21 $1,050 62% Chester 80% Potential $1,200 81% $1,300 55% $400 $1,000 87% $1,200 81% $1,000 87% Cust. Dec. Sales Access- Cust. Budget ibility Survey $1,000 87% 81% 100% Digby $400 81% $600 55% $600 19% $600 19% 39 *0528==Z=15 40 32 11 11 22 11 11 Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Next Year's Segment Growth Rate Age 1. 2. Price 3. Ideal Position 4. Reliability Market Name Share Abby 18% Dim 17% Clack 10% Dart Apple Deft 10% 9% 9% Agape 8% 8% Dune Cent 5% Bill 4% Bead 2% Elite Customer Buying Criteria Expectations Ideal Age = 0.0 $30.00 - 42.00 Pfmn 12.0 Size 10.1 MTBF 20000-26000 Elite Statistics Perceptual Map for Elite Segment Units Sold to Seg 611 604 361 346 306 300 291 282 182 141 54 Revision Date 11/14/2015 12/5/2015 11/5/2015 3,478 3,478 18.4% 16.0% Perceptual map (at end of this year) 12/13/2015 12/10/2014 12/22/2015 11/9/2015 11/12/2015 12/22/2015 11/19/2015 12/3/2015 Importance 34% 24% 22% 20% Performan Accessibility Elite Stock Pfmn Size Out Coord Coord 12.7 9.6 12.5 9.6 12.0 10.1 12.1 10.2 7.9 12.2 10.5 7.6 10.6 7.6 8.9 9.4 10.0 8.3 9.6 11.3 8.9 10.8 Andrews Baldwin Chester Digby 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% Actual vs Potential Market Share 2015 Elite 20% 40% 60% Andrews - Top Products in Elite Segment اسا Actual Baldwin Cust. List Age Promo Aware- Price MTBF Dec.31 Budget ness $42.00 26000 1.09 $1,200 77% $39.00 25000 1.05 $1,100 69% $35.00 20000 1.12 $950 52% $38.00 25000 1.91 $1,100 72% $32.00 22000 2.24 $1,200 80% $37.00 23000 1.04 $1,100 70% $40.00 24000 1.12 $1,200 78% $30.00 23000 2.19 $1,100 71% $31.00 18000 1.08 $950 53% $28.00 20000 1.25 $1,050 63% $27.00 18000 1.21 $1,050 62% Chester 80% Potential $1,200 81% $1,300 55% $400 $1,000 87% $1,200 81% $1,000 87% Cust. Dec. Sales Access- Cust. Budget ibility Survey $1,000 87% 81% 100% Digby $400 81% $600 55% $600 19% $600 19% 39 *0528==Z=15 40 32 11 11 22 11 11

Answer rating: 100% (QA)

a 401 units The total number will be 401 units because of the following explana... View the full answer