Burger King:
Your first task is to develop a communications plan for your President/CEO. This communication plan will be for an initiative that your boss has decided your organization will undertake in 2016/2017. Your job is to develop an innovative plan to communicate this to a variety of audiences.
Your plan must include the following elements:

1. Situation Analysis - a description or overview of the problem or opportunity using a SWOT analysis
2. Research – describe any research that is initially required and how it will be done
3. Target Audiences – List and describe your key target audiences
4. Goals – list two or three of the general outcomes you hope to achieve (these can be broad and do not have to be quantifiable)
5. Objectives – Develop two (2) objectives. These are specific, measurable indicators to help you determine whether or not you have met your goals.

Answer rating: 100% (QA)

Burger King Promoting Growth through Acquisitions and Franchising of Berger King Services Communication Plan Situation Analysis The increased competition in the fast food industry has presented tough ... View the full answer