Choose one state destination marketing organizations (DMOS) given below.

Michigan: Michigan Tourism Strategic Plan. Analyze the attractions of the state. Draw conclusions about the focus of the DMO’s efforts. Write a paper in which you address the following:

1. Identify the “brand” for the state.

2. Next, highlight how the destination is focusing on this brand. For instance, for North Carolina, it is deeper connections.

3. Finally, investigate the individual traveler, industry, and trade to find how the state addresses this brand. How does the DMO market to the individual and trade?

Answer rating: 100% (QA)

Michigan is one of the states with a plan that is geared to see more and more visitors flock its tourism destinations with over nineteen attraction sites there are measures put in place to see that al... View the full answer