Complete an SFAS Matrix and a TOWS Matrix on your Strategic Audit firm using your EFAS

• Start with your EFAS and IFAS assignments.

O Make all corrections to these assignments.

• The SFAS matrix is to contain the ten most strategic factors from your EFAS and IFAS.

• You need to include at least two factors from your S,W,O, and T factors in your EFAS and IFAS assignments.

• Label each factor on your SFAS matrix, such as S1, S2, W1, etc. These numbers need not corresponding with the numbers you used on your EFAS and IFAS assignments.

• So now you have the "SWOT #" for each SFAS factor and ten "SFAS factors", develop a "Weight" for each factor.

• Make sure the total weights for these ten factors equals 1.0.

• Now work on your "Comments" for each factor. You may have to revise your comments to reflect the instructor's remarks on your EFAS and IFAS assignments.

• Use your comments to develop your "Ratings" for each factor.

• Remember, good comments should be reflected in ratings of 3.8 and higher, average comments should have ratings of 3.3-3.5, and poorly performed comments tend to have ratings below 3.3.

• Multiple your "Weight" and "Rating" for each factor, and place these numbers in the "Weighted Score" column.

• Total up the "Weighted Score" column and enter at the bottom of the matrix.

• Make sure the "Total Weighted Score" matches your perception of how well a firm is operating.

Answer rating: 100% (QA)

SWOT FACTORS WEIGHT RATING WGTD SCORE COMMENTS S1 Brand Visibility 010 5 060 International popularit... View the full answer