Question: Confronted by low sales, the president of Oaks International, Inc. asks a research company to study the activities of the customer relations department of the

Confronted by low sales, the president of Oaks International, Inc. asks a research company to study the activities of the customer relations department of the corporation. What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems?

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Business Research Methods 12th edition by Donald R. Cooper, Pamela S. Schindler