Create an audiovisual presentation to verbally market a product to another business rather than to consumers, business marketing differs from marketing to consumers only in terms of the use of the products or services leaving out the consumer, business marketing entails marketing to persons and businesses who will then offer it to consumers, these products can include parts of goods or those that are used to manufacture other products, or services used by organizations to operate more efficiently or that are later resold. to demonstrate your comprehension of business marketing, read the following scenario and follow the directions to complete this task. scenario: you have just been hired as a new business-to-business (b2b) marketing associate with zmx global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. as part of your marketing training, you have been tasked with finding new marketing opportunities (retailers, wholesalers, internet, institutions, etc.) for the distribution of a new product called “bon vivant organic gourmet,” a high quality organic frozen food product. your job as a b2b marketing associate is to build relationships with reputable organizations that will successfully represent zmx global, inc. and the bon vivant organic gourmet brand and product with integrity.

1. Describe business marketing

2. Describe the role of the internet in business marketing

3. Discuss the role of relationship marketing and strategic alliances in business marketing

4. Identify the four major categories of business market customers

5. Explain the North American industry classification system

6. Explain the major differences between business and consumer markets

7. Describe the seven types of business goods and services

8. Discuss the unique aspects of business buying behavior