Culture is the total way of life shared by members of a society. It includes material products
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Culture is the total way of life shared by members of a society. It includes material products as well as patterned repetitive ways of thinking, felling and acting. Provide feedback as it relates to the subject matter.
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International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
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