Describe the role of service guarantees from the marketing and the operations perspective.

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Introduction to Corporate Finance

ISBN: 978-0324657937

2nd edition

Authors: Scott B. Smart, William L Megginson

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Posted Date: Jul 30, 2018 03:20 AM

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Describe the role of service guarantees from the marketing and the operations perspective.

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A service guarantee is a marketing tool service firms have increasingly been using to reduce consume... View the full answer

Introduction to Corporate Finance

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