Describe your target market. Identify the consumers who are most likely to buy your product in terms
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Question:
Describe your target market. Identify the consumers who are most likely to buy your product in terms of:
(a) Their demographic characteristics and
(b) Any other kind of characteristics you believe are important.
Product: Describe the key elements of
(a) Your product/ service:
(b) The product line,
(c) The product quality and how its achieved, packaging if applicable,
(d) And the brand name/logo.
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
Posted Date: