Develop a Marketing Plan for the expansion of Uber into your city (Heidelberg, Germany). Be sure to
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Develop a Marketing Plan for the expansion of Uber into your city (Heidelberg, Germany). Be sure to include details of any barriers such as local customs, laws, or transportation preferences of the consumers in your city. Also, include the slogan, jingle or tag line Uber might use to attract consumers to the service, and how that message should be most effectively communicated.
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Introduction to Management Accounting
ISBN: 978-0133058789
16th edition
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
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