Develop a Marketing Plan for a Yoga Wellness Center located in the Union Square area of Manhattan. You will “assume” that the financial burden of setting up the facility (rent, salaries, training, overhead, etc …) has already been taken care of and only concern yourselves with the marketing of the business.

In other words, assume that the business is already set up, now you just have to market it. You will have a $500,000 budget with which to do so over the course of 3 years. You may elect to spend it all the first year, or over 3 years. You may wish to only consider a Yoga studio, the concept of “differentiation” is very important in marketing a business. As such study the competition in that area, see what’s being offered and plan the business accordingly and perhaps offer additional or “different” services and/or products to your clientele.