Did Florida Blue do the right thing opening these stores at the risk of upsetting their traditional intermediary channel partners? Why or why not? •How seriously should Florida Blue consider the threat of a broker backlash due to the stores? •What could Florida Blue do to reduce the backlash from their brokers who may be threatened by BCBSF opening its own store?

Answer rating: 100% (QA)

Florida Blue Yes the Florida Blue opening of stores did upset their traditional intermediary channel ... View the full answer