What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic

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What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:13 AM

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Southwest has mastered the low-price model and has the financial results to prove it. Why dont the other airlines copy Southwests model?
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What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic

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The risks to Southwests strategy are in a number of areas Competito...View the full answer

Marketing management

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