Discuss 4 applications of key course concepts to the industry product brand. First paragraph should deal with the three categories of consumer decision-making are cognitive, habitual, and affective. Second paragraph should deal with cultural influences on consumer decision-making--a society’s culture includes its values, ethics, and the material objects its members produce. Describe how one or more key concepts relevant to that particular topic.

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Product Brand Four Applications of industry product brand are Product brands Product features Product quality Branding of the Product Product Brands Apple Inc plans produces and markets versatile corr... View the full answer