Make a presentation in which you’ll discuss 4 applications of key course concepts to the industry product brand. First should deal with the three categories of consumer decision-making are cognitive, habitual, and affective. Second should deal with cultural influences on consumer decision-making--a society’s culture includes its values, ethics, and the material objects its members produce. Describe how one or more key concepts relevant to that particular topic.

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Apple Product Brand There are four main concepts of produ... View the full answer