Discuss the distinction between voluntary services and involuntary services. Why is this distinction important in our understanding

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Discuss the distinction between voluntary services and involuntary services. Why is this distinction important in our understanding of service quality?

What is SERVQUAL? How does SERVQUAL help a firm assess its service quality?

Discuss the initiatives that the U.S. government has taken to increase its emphasis on service quality. Are they effective?

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Posted Date: May 25, 2018 01:10 AM

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Discuss the distinction between voluntary services and involuntary services. Why is this distinction important in our understanding

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Services Marketing Concepts, Strategies, & Cases

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