Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Posted Date: May 25, 2018 07:54 AM

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Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.

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Marketers are faced with challenges when selling products and services As a result of these challeng... View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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