Evaluate the overall importance of cultural influences within an organization providing examples and critical concepts for the various attributes of organizational culture in a company. Compare differing cultures, providing examples. That demonstrate the various cultural types and how these cultural differences can and do affect organizational performance. Asses the uses of ethnographic research in the development of improved segmentation schemes and how these segmented markets delineations offer better precise strategic directions for companies seeking to build new revenue streams. Predict the evolutionary changes in the ethnographic research, what impact it will have in future business models, what trends will prevail for new product designs, and what impacts companies will experience applying cultural design to the operation of their companies both domestic and internally.

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