Explain how rhetoric works outside the academy;

Articulate how different elements of rhetoric (such as purpose, audience, tone, message, appeals, etc.) function within the context of a commercial text;

Identify how writers use rhetoric to persuade audiences

Answer rating: 100% (QA)

Rhetoric advertisements for boat owners Rhetoric is quite crucial since it provides a sender of a message with the ability to relay it in such a manner that they are in a good position to convince their audience and make them be in agreement with what they are saying Rhetoric normally has different elements that play different roles in a bid to ensure that it is carried out successfully for the general benefit of the message that is being conveyed This paper discuses the rhetoric for two advertisements The first advertisement markets an insurance company known as progressive The company is mainly involved in the covering of boats against events such as capsizing which could lead to the loss of property or life The advertisement contains a woman who appears to be on top of waters that are rocky The woman is wearing a Tshirt on which the word progressive is written She also seems quite enraged Besides the woman there is a small boat that appears to be capsizing Just beneath the photo there are words every boat needs a protector written They are the slogan of the company and they help to emphasize the fact that the company has cut out an edge in the provision of insurance services for boats The graphical representation in the advertisement draws a lot of attention to it thereby making people more willing to look at it The slogan is written in an enticing manner with capitalization put onto it so as to draw the attention of those viewing the message The wordings put on the message also help to generate a great interest on those who look at it The message is intended to make people know how boat accidents are dangerous and the importance of having an insurance cover The slogan of the advertisement helps to draw an appeal to the fact that the company is well sufficient to provide such covers The advertisement seems to be intended for people who own boats and who would need an insurance cover for their boats This is because of the words every boat needs a protector One aspect that is clearly visible in the message is the fact that it has the capability to draw in a lot of appeal to the intended audience This is the one thing that will most likely influence such people who own boats to consider taking an insurance cover with the company The second advertisement seems to advertise a boat company that is specializes in towing ships and boats when they experience technical problems while in the waters The company is referred to as Tow Boat Us The audience that is targeted for this form of communication are those people who are who own boats such as fishermen and those who are just involved in various forays on water ways This is shown by the message were only a quick call away to assist you on the water The advertisement is quite appealing since it helps to bring out the very ideal view that a tow boat would have There is a man standing confidently on the boat He is most likely the captain of the boat The boat also appears to be largely sophisticated and in a good condition to provide effective towing services The caption written below the photo is also appealing since it presents the small charges that are put on towing The low prices could hugely be an appeal to those who would wish to seek those services The entire layout of the advertisement is quite catchy The captions put beneath the photo also help to send a strong message of the kind of services that it offers It is quite hard for the advertisement to go unnoticed In conclusion it is important for the audience to understand easily the message being communicated in rhetoric so as to be able to respond to it appropriately The two advertisements have been quite effective at applying the aspect of rhetoric Rhetoric helps to ensure that the one giving out a message can convince the ... View the full answer